I have been working for this frozen food company since 2008. I originally worked on their brochure and photography then recently completely redesigned their website too.
The website uses shopping cart technology for the products pages, meaning the client can add text and photographs themselves.
One of the main features of the website is to be able to request free samples by clicking on any of the various processes listed on the right hand side of each entry. For example, chillies can be requested chopped, milled or whole.
I prefer to see all the items from one category in a long scrollable list rather than having to keep clicking on the next page. So to help find items there are quick-links on the left hand side that jump straight to the item selected.
The rest of the wide range of food will be photographed in stages to complete the website.