Abbey Road Framing had already asked me to design a series of magazine advertisements and an A-board sign to stand outside the shop before they asked me to design their website. Conveniently, I could use most of the elements I had already generated before. From the typographic logo to the posterised duotone image of their attractive blue shop front. They didn’t want to use photographs of customers’ pictures, so the frames on the home page mostly contain my own images, manipulated to look like they are all shot in real frames.