James Dawes, the owner of Dawes Jewellery, asked me to design the website as well as take all of the photographs. This meant I was able to control how the website looked and worked.
I felt it was vital to shoot each category of jewellery at the same angle. So for instance all of the rings were shot at the same angle, lighting and style, despite being shot at completely different times.
With a small cross section of the products photographed, I was able to start the website design. This interaction meant it was possible to adjust the photography as well as alter the design of the website, creating the optimum combination.
Being designer and photographer meant it was possible to adjust the photography as well as alter the design of the website, creating the optimum combination.
Selling only to the jewellery trade, customers need to request login details to be able to see the prices and make their purchase. To anyone else the prices and shopping cart are hidden. The examples shown here have their prices changed to £00.00.
The first design had five items in a row, but we found this made the items too large. It was better to have six items in a row so that more items could be seen on the screen at the same time. The website is responsive of course, so if visitors are using a smaller screen the layout will change to fit the space.