James Dawes, the owner of Dawes Jewellery, asked me to design the website as well as take all of the photographs. This meant I was able to control how the website looked and worked.

I felt it was vital to shoot each category of jewellery at a similar way. So for instance all of the rings were shot at the same angle, lighting and style, despite being shot at completely different times.

With a small cross-section of the products photographed, I was able to start the website design. This interaction meant it was possible to adjust the photography as well as alter the design of the website, creating the optimum combination.

Being designer and photographer meant it was possible to adjust the photography as well as alter the design of the website, creating the optimum combination.

Going to the product page shows the item with description, weight and dimensions. Below is also a row of related products, which can either be set automatically by the system, or chosen specifically.

The first design had six items in a row, but we found this made the items too small. A small change to the CSS made it possible to have five items in a row. The website is responsive of course, so if visitors are using a smaller screen the layout will change to fit the space.