James Dawes, the owner of Dawes Jewellery, asked me to design the website as well as take all of the photographs. This meant I was able to control how the website looked and worked.
I felt it was vital to shoot each category of jewellery at a similar way. So for instance all of the rings were shot at the same angle, lighting and style, despite being shot at completely different times.
With a small cross-section of the products photographed, I was able to start the website design. This interaction meant it was possible to adjust the photography as well as alter the design of the website, creating the optimum combination.