Marketing Photos For Cradick Retail
Estate agents Cradick Retail’s team asked to create photographs for their new publicity. The brief was to show shops and shoppers but not to show any specific shop names nor regognisable people. My solution uses movement to blur the people and vehicles with tight cropping to avoid logos.
For most of the images I have increased the saturation by underexposing images to give their website as much punch and vibrancy as possible.