Estate agents Cradick Retail’s team asked to create photographs for their new publicity. The brief was to show shops and shoppers but not to show any specific shop names nor regognisable people. My solution uses movement to blur the people and vehicles with tight cropping to avoid logos.
Shot on two afternoons in Chelsea and Brighton, I looked for attractive, busy locations, then setting up using a tripod, waited for shoppers to move into the right place in the frame.
For most of the images I have increased the saturation to give the website as much punch and vibrancy as possible.