Dawes Jewellery Photographs For E-Commerce Website

James Dawes liked the jewellery photographs I had taken for another client, Valerie Kennard, and asked me to shoot all of the photographs for his new website. I have now shot over 500 pieces of jewellery to sell on his jewellery website – also designed and produced by WaltonCreative.

Reflective items are particularly difficult to shoot, so the project was a challenge!

Using a super-heavy camera stand, I could use longer exposures achieving a super-sharp f-stop of f32-45, vital for such close-up macro photography. Instead of my usual hot and bulky flash heads, I used a continuous LED light source and a series of reflectors to create a solid white environment. Slivers of black card were then used to create the impression of low-lights in the reflections. To make jewellery with precious stones sparkle, I used a series of tiny mirrors to back-light them.

Later in Photoshop I created a clipping path around the jewellery for each photo, this is used to generate soft shadows. Using identical Photoshop settings each time, gave shadow consistency across all of the photos.

By far the toughest challenge though are the large, ultra-shiny earrings. For these there is no hiding – the camera is visible wherever it is. So each of these take up to an hour of Photoshop work to rebuild. Completed by adding fake reflections and highlights.

Read about Dawes Jewellery website.
See graphic designs for Dawes Jewellery.
Visit the Dawes Jewellery website.