The layout for this eight page, frozen food brochure design uses one page for each strand of their business. The deep blue inside front and back covers give a rich foil to the products emphasising the frozen feeling.
A set of updatable loose pages are tucked into a flap printed with raspberries on the inside back of the catalogue.
The cover uses four images combined to reflect each of the four strands of the business.
I shot all of the shallow depth-of-field, frozen food photographs on a specially chilled table. The products were carefully laid out onto a tray, then each frozen item of food was selected and arranged under the camera. Otherwise simply tipping out the products onto the background would show a lot of bits and chunks of ice.