Capital Garden Mimics sell amazingly convincing artificial flowers, plants and trees. This little A5 catalogue showcases their range of faux plants, each photographed in one of their collection of fibreglass plant pots.
Each of the plants gets its own page with a large cutout image, plus a smaller close-up image showing how realistic the replicas are.
The brochure needed to appeal to home owners, perhaps with roof terraces in areas such as Chelsea and Notting Hill, so the design is very lavish, almost American style. The beautiful font used for the headlines is De Soto, adding a modern, yet classic, reliable feel.